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The unique and ready to animation 3D characters for ad and business.
You order a small 3D animation movie or it's one of the most complicated parts — a 3D character. It means we should have the right pipeline that provides a predictable and manageable result.
Below, you can find pipelines for two of our major ways in animation: 3D characters and technical 3D videos for business. Each step is based on the result of the previous one and before we can continue our work, you check what we've already done. It's important to spend your time working on the project details with us from the very beginning. The second important thing is that the person who makes the final decision about the completed work should share it with us about every step of the project. If it is, your company will save money and improve the result by decreasing the number of unnecessary edits. Let’s go.
Based on the 3D animation price calculator and your wishes, we form a preliminary body of the project. In this step, we should answer questions:
We collect introductory information on the project and form the body of the project. Here we need to answer the questions:
After gathering together the information we sign a contract for 1 to 3 years' duration.
From this moment we start our work hour tracker. We split the project into small pieces and schedule it via CRM. Each step has its percentage of project time and cost.
Supposed project cost splits according to pipeline steps. At this moment, you need to choose how many transfers you want to make before the work has been done. It should be between 3 and the number of all steps for your project. The more transfers, the better.
The minimum prepay is usually about 10% of the entire project.
After collecting your company’s pros and cons and all useful information about your business, we will make the voiceover text. The text plays a significant role in the result and affects what potential customers will think about your business/service.
We write text in several steps: creating, editing, and completing until it is short enough and rich of sense. Each editing has its reason.
We draw the concept of the 3D character, illustrating the qualities that you want to embody in him. The concept helps to evaluate the appearance and to consider your wishes before the most expensive part of work has begun. This way we will prevent further edits and save a lot of project time.
We dive into your business and form a language of images to communicate with your potential customers.
When it becomes clear what is needed to complete work successfully, we take an inventory of the stuff you already have and which could be useful for the project. Optimization saves project time and allows you to make a better video for the same amount of money.
After the text is completed, we send it to the voiceover stage. You can choose a voice for your video from our base and then we send you back several versions with different background music samples.
According to the approved concept, we create a 3D character that will be your mascot or avatar. The work comprises at least five parts: blocking (basic form), feature detailing, clothing, re-topology (polygon optimization), and grooming (hairstyle).
According to the script and design, we draw key frames that show what will happen and how it will look in the animation. If it’s necessary, we can make an intermediate video as a sequence of frames with voiceover and background music.
We create 3D models of objects taking part in the video: equipment and the environment. Models are made according to the design and script, depending on how close the plan should be. Macro plans are the most detailed, but they demand much more production time.
We create a UV and then give the physical properties of the surface for the body and draw textures according to the approved concept. It is important to know in advance how close the plans will be. Otherwise, we may run into technical limitations that will require repainting the textures.
We create a UV map, then we give the physical properties of the surface for the objects and paint the textures according to the design.
We create realistic hair, eyelashes, eyebrows, or fur for the character, considering further using as an avatar or mascot.
We attach the 3D character to bones by which we will control it. This stage allows us to animate the mascot or give it desired pose and facial expressions. For a 3D avatar, the process is slightly different depending on the real-time motion capture system.
We create movable joints for the equipment which allow us to imitate its real capabilities from simple bending to complex suspension systems. The rig is needed for the model to become animated.
We create an environment scene for the character if it should be in certain conditions: office, room, production, stadium, gym, etc.
We combine the entire scene and animate the 3D objects within it. The stage comprises several parts where the general concept is tested through rough animation and then detailed in the final version.
When everything moves according to the script, we render the 3D scene. We adjust the lighting and the render engine so that the video is finished at the optimal time and looks cinematically, without any errors and artifacts.
We post-process the rendered frames until they look as intended or better. Then, we apply FX, mix it with voiceover, and render a compressed 3D animation video. Hundreds of gigabytes of rough material turn into a video of about 100 Mb.
You check the watermarked 3D animated video and pay the remaining invoice. After we receive payment, we send you the completed video without watermarks. It’s done!
After you transfer the last payment for the rest work, you get an avatar or static 3D mascot renders for your advertising campaigns and promotion on the Internet.
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