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Medical 3D video

Specifications
  • Complexity:
    76 WH/SEC
  • Duration:
    58 SEC /
  • Work hours:
    73 WH
  • Work days:
    WD
Supposed Price
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The current price represents more complexity of the 3D animation than this example because of the constantly increasing software and hardware advances.

Breakdown of
the Medical 3D video

Research

The 3D video had to tell the clinic's clients that they could install dental implants without complex surgeries. Implantation was associated with pain, high prices, and lengthy procedures, but there was a quick alternative. We considered the most complicated case, the entire upper jaw, thus mentioned the simplier one simultaneously. The accent was on simplicity, speed, and low-invasive treatments. Our client's wish was that the opening had to start with a question.

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making a text for a voiceover

For this video, our client wrote the first draft text himself, we just edited it a little. Sometimes one sends us the almost-done work, but this happens rarely, and we usually create text from scratch. Creating instead of editing allows us to make a compressed text, which contains more meaning in each sentence.

Editing process for the voiceover text

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Design & optimization

Idea

The 3D animation started with a question, so we immediately immersed the viewer in the action. We hyperbolized the beginning and made an absurd situation, representing the patient's fears but simultaneously, showed them we were not going to manipulate their feelings. Thus, we avoided a cliché with the question of the title and would see how the viewer would react to emotional content.

To highlight the difference between reality and fiction, we used shape animation with a transition to the 3D jaw. Shape animation is the best choice when the project's budget is limited. There were be enough stuff in the dentist's office to understand where the action happened, but nothing more. Such an inner was an alternative to an introduction with the title of the video. The thumbnail of the 3D animation was enough to show what the video was about.

The 3D part revealed the whole implantation procedure of the dental bridge for the upper jaw. The main rule was no blood, nothing that could make a sensitive segment of the audience reject visiting the dental clinic. We didn't show anatomic details, a trabecular structure, and we didn't demonstrate the surgeon's cutting skills. All we wanted to say was, "You were safe here."

Materials

  • Gum's surface.
  • Grinded metall.
  • Simplified bone.
  • Ceramic.
  • Polished metall.
The medical 3D animation material palette.

Palette

  • Cold white background.
  • Colors of the logo.
  • White.
  • Dark-gray.
The medical 3D animation color palette.

Optimization

This was the third video for the client, so we were able to use previous models. Earlier, we'd made 3D videos about the surgery for a lower jaw and the basal implant that was used by the dental clinic. The upper jaw was a little different from the lower one, but not enough to create it anew. So we just edited what we've already had.

In total, there were five elements of optimization: the gum, the teeth, the implant, the drill, and the bore, thus there was more time to make the 3D animation better than it cost.

The advantages of long-term cooperation reveal with time, each next project is better and cheaper than the previous one.

The medical 3D animation models for optimization.

Script

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Modeling and texturing

The implant, the drill & the bit

We edited the existing 3D models of the implant, the drill, and the bore. The drill's primary changes occured with textures to improve the render quality for extreme close shots and 4K resolution. We added marks from grinding and scratches from previous use, logos, and certificates. The form of the bit got sharper than in the previous video.

Then, we changed the implant's thread and added marks from a milling cutter and a turning tool.

  • The drill model for medical 3D animation, front view.
  • The bit model for medical 3D animation.
  • The implant model for medical 3D animation.
  • The drill model for medical 3D animation, front view.
  • The bit model for medical 3D animation.
  • The implant model for medical 3D animation.

The jaw & the dental bridges

The root holes repeated their shape, which was more realistic than just cone holes. The bone was with no sensitive details, only to show the principle of implantation.

We made the temporal dental bridge out of glossy plastic because it wasn't a critical part of the 3D video. The permanent dental bridge repeated the shape of the gum and covered it to get less noticeable, like a real prosthesis.

We increased the quality and clarity of the video compared to the previous project for this client. The shaders and models had more details without unnecessary bloody realism.

  • The gum model for medical 3D video.
  • The sliced gum model for medical 3D video.
  • The installed implants for model for medical 3D animation.
  • The temporal dental bridge for medical 3D video
  • The permanent dental bridge for medical 3D video
  • The installed permanent dental bridge for medical 3D video
  • The gum model for medical 3D video.
  • The sliced gum model for medical 3D video.
  • The installed implants for model for medical 3D animation.
  • The temporal dental bridge for medical 3D video
  • The permanent dental bridge for medical 3D video
  • The installed permanent dental bridge for medical 3D video

3D animation

STAGE 1 - Draft 3D animation

The first stage of animation was a rough draft. It helped to express the main movements and the ideas of the entire video. The 3D animation started with a fast camera dolling in because of it passing through the door. There was no drilling yet because of heavy calculation for boolean operations, which slows down the working process. We made SFX for vanishing at the compositing stage.

STAGE 2 - Inner & Final 3D animation

We checked the whole animation in the video, starting from a camera to transitions. Everything was fine and smooth, then rendered the 3Ds part.

Compositing

In this project, the compositing stage demanded only a few edits. We just put all the passes together, then added background music. We had done most of the work at the animation stage, so there remained only SFX for a gum transition.

The gum for the medical 3D video after compositing.
The gum for the medical 3D video before compositing.
The implants for the medical 3D animation after compositing.
The implants for the medical 3D animation before compositing.
The permanent dental bridge for the medical 3D animation after compositing.
The permanent dental bridge for the medical 3D animation before compositing.

Succesfully Finished

3D character animation studio. Bridge between idea and people.

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