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The medical 3D animation was made to show the features of basal implants for a top jaw case. The main problem of a top jaw was a sinus, because of it and if one used the endosteal implants, he would have to undergo a sinus-lifting surgery. Also, this project was a little test of 4K resolution in 3D animation.
The current price represents more complexity of the 3D animation than this example because of the constantly increasing software and hardware advances.
The 3D video had to tell the clinic's clients that they could install dental implants without complex surgeries. Implantation was associated with pain, high prices, and lengthy procedures, but there was a quick alternative. We considered the most complicated case, the entire upper jaw, thus mentioned the simplier one simultaneously. The accent was on simplicity, speed, and low-invasive treatments. Our client's wish was that the opening had to start with a question.
For this video, our client wrote the first draft text himself, we just edited it a little. Sometimes one sends us the almost-done work, but this happens rarely, and we usually create text from scratch. Creating instead of editing allows us to make a compressed text, which contains more meaning in each sentence.
The 3D animation started with a question, so we immediately immersed the viewer in the action. We hyperbolized the beginning and made an absurd situation, representing the patient's fears but simultaneously, showed them we were not going to manipulate their feelings. Thus, we avoided a cliché with the question of the title and would see how the viewer would react to emotional content.
To highlight the difference between reality and fiction, we used shape animation with a transition to the 3D jaw. Shape animation is the best choice when the project's budget is limited. There were be enough stuff in the dentist's office to understand where the action happened, but nothing more. Such an inner was an alternative to an introduction with the title of the video. The thumbnail of the 3D animation was enough to show what the video was about.
The 3D part revealed the whole implantation procedure of the dental bridge for the upper jaw. The main rule was no blood, nothing that could make a sensitive segment of the audience reject visiting the dental clinic. We didn't show anatomic details, a trabecular structure, and we didn't demonstrate the surgeon's cutting skills. All we wanted to say was, "You were safe here."
This was the third video for the client, so we were able to use previous models. Earlier, we'd made 3D videos about the surgery for a lower jaw and the basal implant that was used by the dental clinic. The upper jaw was a little different from the lower one, but not enough to create it anew. So we just edited what we've already had.
In total, there were five elements of optimization: the gum, the teeth, the implant, the drill, and the bore, thus there was more time to make the 3D animation better than it cost.
The advantages of long-term cooperation reveal with time, each next project is better and cheaper than the previous one.
We edited the existing 3D models of the implant, the drill, and the bore. The drill's primary changes occured with textures to improve the render quality for extreme close shots and 4K resolution. We added marks from grinding and scratches from previous use, logos, and certificates. The form of the bit got sharper than in the previous video.
Then, we changed the implant's thread and added marks from a milling cutter and a turning tool.
The root holes repeated their shape, which was more realistic than just cone holes. The bone was with no sensitive details, only to show the principle of implantation.
We made the temporal dental bridge out of glossy plastic because it wasn't a critical part of the 3D video. The permanent dental bridge repeated the shape of the gum and covered it to get less noticeable, like a real prosthesis.
We increased the quality and clarity of the video compared to the previous project for this client. The shaders and models had more details without unnecessary bloody realism.
The first stage of animation was a rough draft. It helped to express the main movements and the ideas of the entire video. The 3D animation started with a fast camera dolling in because of it passing through the door. There was no drilling yet because of heavy calculation for boolean operations, which slows down the working process. We made SFX for vanishing at the compositing stage.
We checked the whole animation in the video, starting from a camera to transitions. Everything was fine and smooth, then rendered the 3Ds part.
In this project, the compositing stage demanded only a few edits. We just put all the passes together, then added background music. We had done most of the work at the animation stage, so there remained only SFX for a gum transition.