The medical 3D animation was made to show the features of basal implants for a top jaw case. The main problem of a top jaw was a sinus, because of it and if one used the endosteal implants, he would have to undergo a sinus-lifting surgery. Also, this project was a little test of 4K resolution in 3D animation.
Related projects to Medical 3D Video
Specifications
Supposed Price
The current price represents more complexity of the 3D animation than this example because of the constantly increasing software and hardware advances.
Idea
The 3D animation started with a question, so we immediately immersed the viewer in the action. We hyperbolized the beginning and made an absurd situation, representing the patient's fears but simultaneously, showed them we were not going to manipulate their feelings. Thus, we avoided a cliché with the question of the title and would see how the viewer would react to emotional content.
To highlight the difference between reality and fiction, we used shape animation with a transition to the 3D jaw. Shape animation is the best choice when the project's budget is limited. There were be enough stuff in the dentist's office to understand where the action happened, but nothing more. Such an inner was an alternative to an introduction with the title of the video. The thumbnail of the 3D animation was enough to show what the video was about.
The 3D part revealed the whole implantation procedure of the dental bridge for the upper jaw. The main rule was no blood, nothing that could make a sensitive segment of the audience reject visiting the dental clinic. We didn't show anatomic details, a trabecular structure, and we didn't demonstrate the surgeon's cutting skills. All we wanted to say was, "You were safe here."
Materials
- Gum's surface.
- Grinded metall.
- Simplified bone.
- Ceramic.
- Polished metall.
Palette
- Cold white background.
- Colors of the logo.
- White.
- Dark-gray.
Optimization
This was the third video for the client, so we were able to use previous models. Earlier, we'd made 3D videos about the surgery for a lower jaw and the basal implant that was used by the dental clinic. The upper jaw was a little different from the lower one, but not enough to create it anew. So we just edited what we've already had.
In total, there were five elements of optimization: the gum, the teeth, the implant, the drill, and the bore, thus there was more time to make the 3D animation better than it cost.
The advantages of long-term cooperation reveal with time, each next project is better and cheaper than the previous one.
