The best way to show the key features of construction equipment is to implement them with real examples. The scene of 3D animation was not supposed to be an ideal case but a real-life place that the equipment had been built for. We chose a warehouse.
One of the most 3D animation advantages is the possibility to show the working process of complex parts of the equipment using close shots and slow motion. We used both of them to present how bush hummers treated concrete through a transparent cover.
Usually, a floor treatment is carried out in rough premises under construction or renovation. Their premises are cleared of furniture and garbage - it was a good reason to shift the accent of the video to the polishing machine and not waste time on non-essential stuff. Also, we didn't need to show what's going on outside. Just used the disadvantages of DSLR-matrix - overexposed sky.
We created a concrete surface for showing the result before and after hammering using photos from the client. To emphasize the details of the equipment, we'll use a simple white edge mask.